About
Operators first, engineers second.
Weekback started inside a support team that was drowning. We automated our own busywork, then realised every operations team had the same problem.
We measure success in hours, not in demos.
Most AI projects stall because they start with the technology. We start with a stopwatch: which tasks repeat, how long they take and what they cost. Only then do we decide what to build, and whether a model belongs in it at all.
We’re a small, senior team of operators and engineers. You’ll work with the people who build your automations, from the first workshop to the day they run without us.
Three rules we don’t bend.
Hours over hype
If we can’t show the time an automation saves, we don’t build it. Every project starts with a baseline and ends with a number.
Humans in the loop
Automations handle the routine. People approve the edge cases, and every decision stays visible and reversible.
Boring is beautiful
We choose dependable tools over clever ones, write everything down and leave you with systems your team can own.
Small on purpose.
Ines Moreau
Founder · Operations lead
Lena Okafor
Automation engineer
Sofia Reyes
Solutions designer